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Nurse Talking to Patient

Case study

SEO web content

& Blog writing

Regular SEO writer for Ramsay Southern Region hospitals including web writing and regular blogs 

Challenge

  • SEO content required for eight Southern Region hospitals for treatments including:

    • cardiology

    • cosmetic surgery

    • dermatology

    • ENT

    • gastroenterology

    • general surgery

    • gynaecology and breast services

    • medical services

    • ophthalmology

    • oral and maxillofacial

    • orthopaedics

    • paediatrics

    • rheumatology

    • urology 

    • weight loss surgery 

  • Write monthly blogs for publishing on each of the hospital's website

What I did

I researched the topic area and wrote unique SEO web content for treatments for the eight hospitals as requested.

I developed a content plan for the hospital's blogs based on the treatments they offered and wished to promote. I wrote newsworthy, interesting, and engaging lifestyle-themed blog posts on a monthly basis for each hospital to improve its SEO. 

Results

Treatment web pages for Ramsay's Southern Region show up on the 1st page of Google search with frequently used search terms for the procedures.

Blogs rank on the 1st page of Google for searches by conditions caused by lifestyle factors.

Examples

Treatment landing pages on first page of  Google search for keywords

Tonsillectomy search results for Winfield Hospital
Dermatology search results for North Downs Hospital
Breast surgery search results for Berkshire Independent Hospital
Mount Stuart Hospital Back Surgery search results

Blogs ranking on first page of  Google search for keywords

North Downs Hospital Ski Injury Blog ranking on Google
Ashtead Hospital Blogs ranking on Google

"I worked with Helen for several years. She is extremely professional and knowledgeable and adapts her writing style to suit various different media channels.

 

Helen goes over and above to research subject matter and provides high-quality inspiring content, which is interesting and suitable for the varying audiences.

 

I would not hesitate to recommend Helen to any of my contacts, she is easy to work with and nothing is ever too much trouble."

Nicola Morgan

Regional Digital Marketing Southern Region

Ramsay Health Care UK

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