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Copywriting rates

How much do you charge?

Understandably, this is probably the most frequently asked question my clients ask. Of course, when considering my copywriting services, you want an idea of how much it costs to hire a freelance copywriter and indeed my copywriting fees for the specific work you require. As a business, you need to know the copywriting costs upfront.

 

This question isn't easy to answer though. The nature of copywriting means that every job is customised. So, I first need to know all about your project before I can give you a copywriting rate.

How do you charge for your copywriting services?

I charge by the project for my copywriting services. This factors in my time in thinking, researching, discussing the brief, client emails and calls, project management, and copy revisions. I quote a project copywriter rate because that’s what you as my client want to know – how much the copywriting project is going to cost.

 

When putting together your copywriting quote I consider and account for all the factors listed below.

  • The extent of copy required

Is it one blog a month or a website review and rewrite of 20 web pages?

  • The complexity of the project

Will it require a lot of research or understanding of a technical product?

  • How will I obtain the necessary background knowledge?

Will I need to do online research or interview experts and staff to gain the information needed to write your copy?

  • How creative does the copy need to be?

 Is it ad writing where every word counts or a blog article that allows for an explanation?

  • How much legwork has already been done?

Have you already evaluated your competition, built a brand identity, and determined your keywords? I will align my writing to your company's tone of voice, marketing strategy, and SEO requirements. If you're a start-up or SME, I may also need to guide your marketing strategy and planning.

  • Are bulk and/or regular orders required?

I offer competitive copywriting package prices for regularly required copy, such as a weekly blog. These discounted rates are only available when a bulk order is confirmed and not for work in the pipeline.

  • Speed of delivery

Fast turnarounds are completely possible. However, it will cost more as inevitably I will need to work evenings or weekends to get it done on time.

  • Ensuring I'm competitive

I appreciate I need to be affordable whilst considering my depth of experience and the effectiveness of my work.

 

After chatting with you about your project, I will give you a realistic copywriting project quote.

Is there anything else I should think about when considering your copywriting rates?

I hope you consider the value that I, as an experienced copywriter, can bring to your business and not just use price as the only deciding factor in your hiring decision. Copywriting is written advertising. Carefully crafted copy can build brand engagement and loyalty as well as persuade and influence your target market in their buying decisions to bring ardent customers, a rise in leads, and additional sales for your business.

Let's chat

H Kennard Let's chat over Coffee

If you'd like a quote for your copywriting needs then please contact me so we can have a chat about all of your requirements and I'll put together a tailored, no-obligation quote for you.

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