A freelancer you can trust
Here’s a selection of my work. Please contact me if you’d like to see more.
Outsourced Marketing Manager
Complete Fertility Centre Southampton
In this role, I work as their Marketing Consultant two days a week. I develop the marketing strategy and implement the marketing plan within budget.
I manage the website and ensure content is fresh and current whilst optimising SEO and running Adword campaigns.
I produce all marketing collateral including brochures, posters, banners, postcards, advertising and PR, promotional goods, e-marketing and database management, and social media.
The Springs Hotel & Golf Club
As a freelance marketer, I provided integrated marketing support for the golf club to promote its services to its target audiences, including website maintenance and copy, e-marketing, social media, brochure and poster production, advertising, promotions.
Digital Marketing
Complete Fertility Centre Southampton
I developed patient personas, key messages, and content that sensitively guided prospective patients through the sales funnel.
Campaigns were advertised online using Facebook and Instagram adverts, Google Ads, organic posts and content including informative blogs, website banners, signposts and links, search engine optimised landing pages, and email marketing.
Blog writer
Ramsay Health Care UK
I have written many blogs for Ramsay Health Care directly and through their media agency:
http://www.ramsayhealth.co.uk/blog
Read case study
Complete Fertility Centre Southampton
My blogs are listed on the Top UK Fertility Blogs, the most comprehensive list of best UK Fertility blogs on the internet, selected from thousands of UK Fertility blogs based on their Google reputation and Google search ranking, quality and consistency of posts, influence and popularity on Facebook, Twitter and other social media sites and, Feedspot’s editorial team and expert review. Visit: http://www.completefertility.co.uk/blog
Web content writer
ACUVUE®
One of the major contact lens brands on the market.
Batches of articles for the ACUVUE® website were created using keywords and answering frequently asked questions to develop their information hub and improve their SEO.
Fitzwilliam & Boston West Hospitals
Regular SEO copywriter for Fitzwilliam and Boston West Hospitals, gaining 1st page Google search rankings.
Ramsay Health Care UK
Regular SEO content writer for Ramsay Health Care UK, one of the market leaders in UK private healthcare
Read the case study for their weight loss surgery pages. All SEO optimised, appearing on the first page of Google and with some featured snippets.
Woodland Hospital
Web copy provided for the spine and neck section of Woodland Hospital website: http://www.woodlandhospital.co.uk/treatments/spine-and-neck-surgery
Anecova
Swiss life science company
Key messages developed and web copy tailored to ensure clear and easy flow of content through site: http://www.anecova.com/
Newsletter writing
Southampton Hospital Charity
Management of newsletter, from story generation and writing to gathering of images and working with a design company to produce the newsletter in tight timescales.
Email and Case study Writing
Healios
A specialist provider of online mental health
Tailored email campaigns and high impact case studies were written for potential partners that highlighted the key benefits of partnering with Healios for their mental health provision.
Read case study
Event Management
Complete Fertility Centre Southampton
I organised both intimate and high-profile face to face events for prospective patients to gain the required information and specific offers to encourage booking.
I also arranged cost-efficient and convenient online webinar events.