A freelancer you can trust

Here’s a selection of my work. Please contact me if you’d like to see more.

Outsourced Marketing Manager

Complete Fertility Centre Southampton

In this role, I work as their Marketing Consultant two days a week. I develop the marketing strategy and implement the marketing plan within budget.

I manage the website and ensure content is fresh and current whilst optimising SEO and running Adword campaigns.

I produce all marketing collateral including brochures, posters, banners, postcards, advertising and PR, promotional goods, e-marketing and database management, and social media.

The Springs Hotel & Golf Club

As a freelance marketer, I provided integrated marketing support for the golf club to promote its services to its target audiences, including website maintenance and copy, e-marketing, social media, brochure and poster production, advertising, promotions. 

Digital Marketing

Complete Fertility Centre Southampton

I developed patient personas, key messages, and content that sensitively guided prospective patients through the sales funnel.

Campaigns were advertised online using Facebook and Instagram adverts, Google Ads, organic posts and content including informative blogs, website banners, signposts and links, search engine optimised landing pages, and email marketing.

See the excellent, above 'industry average' results

Blog writer

Ramsay Health Care UK

I have written many blogs for Ramsay Health Care directly and through their media agency

http://www.ramsayhealth.co.uk/blog

Read case study

Ramsay Health Care Uk Blogs written by H Kennard
H Kennard award for Top 10 Uk fertility blog

Complete Fertility Centre Southampton

My blogs are listed on the Top UK Fertility Blogs, the most comprehensive list of best UK Fertility blogs on the internet, selected from thousands of UK Fertility blogs based on their Google reputation and Google search ranking, quality and consistency of posts, influence and popularity on Facebook, Twitter and other social media sites and, Feedspot’s editorial team and expert review. Visit: http://www.completefertility.co.uk/blog

Web content writer

ACUVUE®

One of the major contact lens brands on the market.

Batches of articles for the ACUVUE® website were created using keywords and answering frequently asked questions to develop their information hub and improve their SEO.

H Kennard ACUVUE web content writing

Fitzwilliam & Boston West Hospitals

 

Regular SEO copywriter for Fitzwilliam and Boston West Hospitals, gaining 1st page Google search rankings

Ramsay Health Care UK

 

Regular SEO content writer for Ramsay Health Care UK, one of the market leaders in UK private healthcare

 

Read the case study for their weight loss surgery pages. All SEO optimised, appearing on the first page of Google and with some featured snippets. 

H Kennard Copywriter for private hospitals

Woodland Hospital

Web copy provided for the spine and neck section of Woodland Hospital website: http://www.woodlandhospital.co.uk/treatments/spine-and-neck-surgery

Anecova

Swiss life science company

Key messages developed and web copy tailored to ensure clear and easy flow of content through site: http://www.anecova.com/

Newsletter writing

Southampton Hospital Charity

Management of newsletter, from story generation and writing to gathering of images and working with a design company to produce the newsletter in tight timescales.

Read case study

Email and Case study Writing

Healios

 

A specialist provider of online mental health

Tailored email campaigns and high impact case studies were written for potential partners that highlighted the key benefits of partnering with Healios for their mental health provision.

Read case study

H Kennard email campaign for teenagers requiring mental health

Event Management

H Kennard event advertising for Complete Fertility Centre

Complete Fertility Centre Southampton

 

I organised both intimate and high-profile face to face events for prospective patients to gain the required information and specific offers to encourage booking.

I also arranged cost-efficient and convenient online webinar events. 

Read case study

Let’s chat! We can talk about your marketing needs or scope out together the marketing or copywriting service your business needs to grow.

You might be a company that:  

  • is a start-up and needs a website building and populating with inspiring SEO content

  • is considering a digital marketing channel and would like to discuss the benefits and pitfalls first

  • is unsure about which markets to target and the angle for your marketing

  • needs some blogs writing to improve your SEO but don't have the time or skill.  

 

Whether you have a specific question, want a second opinion, or would like to explore ideas, I’m happy to help you think your marketing through, achieve clarity, and give you some pointers to get your marketing and content plan together.

helskennard@hotmail.com

07747 028436

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