Article writer for ACUVUE® Brand Contact Lenses,
one of the major contact lens brands on the market
Digital marketing agency, AE Media, took on new health client ACUVUE® and required copywriting services of a health copywriter.
To create a series of ten 300 word articles around common vision problems and the ACUVUE® eye care products that are written in their brand tone and in a positive light, answering questions provided and incorporating keywords.
The aim of the web articles was to educate contact lens users on their prescribed condition and the relevant ACUVUE® eye care products available to make the website a go-to information hub for eye care.
What I did
I was chosen as ACUVUE's copywriter after successfully writing an initial article that the client was happy with.
I wrote four batches of ten articles for the ACUVUE® website including eyesight tests, eye conditions and their symptoms, treatment options and the use, type and care of contact lenses, within a tight timescale.
The client was very happy with the content and stated 'the tone used is spot on'.
New informative content for the ACUVUE® website that incorporated keywords and answered commonly asked questions.