Case study

Article writing

Article writer for ACUVUE® Brand Contact Lenses,

one of the major contact lens brands on the market

Challenge

Digital marketing agency, AE Media, took on new health client ACUVUE® and required copywriting services of a health copywriter.

To create a series of ten 300 word articles around common vision problems and the ACUVUE® eye care products that are written in their brand tone and in a positive light, answering questions provided and incorporating keywords.

The aim of the web articles was to educate contact lens users on their prescribed condition and the relevant ACUVUE® eye care products available to make the website a go-to information hub for eye care.

What I did

I was chosen as ACUVUE's copywriter after successfully writing an initial article that the client was happy with.

I wrote four batches of ten articles for the ACUVUE® website including eyesight tests, eye conditions and their symptoms, treatment options and the use, type and care of contact lenses, within a tight timescale.

Results

The client was very happy with the content and stated 'the tone used is spot on'.
New informative content for the ACUVUE® website that incorporated keywords and answered commonly asked questions.