Case study

SEO Content Writer

Regular SEO content writer for Fitzwilliam and Boston West Hospitals gaining 1st page Google search rankings

Challenge

  • SEO content required for the two hospitals included:

    • orthopaedics

    • cosmetic surgery

    • weight loss surgery 

    • general surgery

    • women's and men's health content

    • urology

    • private GP and screening 

  • Create patient testimonials

  • Write consultant articles

  • Staff news stories

  • Fast turnaround of copy for Private Healthcare Awards Supplement

What I did

I researched and wrote search engine optimised website content for Fitzwilliam and Boston West hospitals.

I liaised with the relevant doctors, staff, and patients to develop interesting and engaging news stories.

Results

Treatment pages for Fitzwilliam and Boston West Hospitals show up on the 1st page of Google search with frequently used search terms for the procedures.

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"I would highly recommend Helen who has worked with the hospital over the last 3 years.

 

Helen's work is outstanding and she is a pleasure to work with."

Lynne Nelson

Business Service Manager – Fitzwilliam Hospital/Boston West Hospital

Let’s chat! We can talk about your marketing needs or scope out together the marketing or copywriting service your business needs to grow.

You might be a company that:  

  • is a start-up and needs a website building and populating with inspiring SEO content

  • is considering a digital marketing channel and would like to discuss the benefits and pitfalls first

  • is unsure about which markets to target and the angle for your marketing

  • needs some blogs writing to improve your SEO but don't have the time or skill.  

 

Whether you have a specific question, want a second opinion, or would like to explore ideas, I’m happy to help you think your marketing through, achieve clarity, and give you some pointers to get your marketing and content plan together.

helskennard@hotmail.com

07747 028436

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