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X-Ray Results

Case study

SEO Content Writer

Regular SEO content writer for Fitzwilliam and Boston West Hospitals gaining 1st page Google search rankings


  • SEO content required for the two hospitals included:

    • orthopaedics

    • cosmetic surgery

    • weight loss surgery 

    • general surgery

    • women's and men's health content

    • urology

    • private GP and screening 

  • Create patient testimonials

  • Write consultant articles

  • Staff news stories

  • Fast turnaround of copy for Private Healthcare Awards Supplement

What I did

I researched and wrote search engine optimised website content for Fitzwilliam and Boston West hospitals.

I liaised with the relevant doctors, staff, and patients to develop interesting and engaging news stories.


Treatment pages for Fitzwilliam and Boston West Hospitals show up on the 1st page of Google search with frequently used search terms for the procedures.

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"I would highly recommend Helen who has worked with the hospital over the last 3 years.


Helen's work is outstanding and she is a pleasure to work with."

Lynne Nelson

Business Service Manager – Fitzwilliam Hospital/Boston West Hospital

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