Case study

Newsletter writing

Newsletter writing for Southampton Hospitals Charity, a charity that raises life-saving funds for the University Hospital Southampton

Challenge

To manage the production of the Southampton Hospitals Charity newsletter within the brief.
To write inspiring stories with impact, which took the Charity’s caring tone of voice, for the supporters of the Charity within tight timescales due to staff shortages.
This newsletter is a tool to help fundraise for the Charity and to let supporters know the value of their gifts and how they are spent.

What I did

Story generation

o   Researched story topics.
o   Liaised with the Charity team and contacted people involved in the story for their input and quotes.
o   Attended the opening of the haematology day center to gain in-depth information about the centre and the impact of its opening to patients, staff and other supporters to assist in writing the article.
o   Wrote story content.

Image gathering

o Obtained images from those involved in the story, took photographs at the Centre’s opening and used some stock images

Newsletter design

o Worked with the design agency to ensure consistent branding and a coherent layout ran throughout the newsletter, and that regular features were in expected positions for ease of finding.

Proofreading and editing

o Together with the Fundraising Manager the newsletter was proofread and edited as required.

Results

Impactful newsletter with stories that had newsy heads, standfirsts, pullquotes and boxouts.
Stories were written in the Charity’s tone of voice for consistency and brand engagement.
Newsletter produced seamlessly and on time.