Case study
Newsletter writing
Newsletter writing for Southampton Hospitals Charity, a charity that raises life-saving funds for the University Hospital Southampton
Challenge
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To manage the production of the Southampton Hospitals Charity newsletter within the brief.
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To write inspiring stories with impact, which took the Charity’s caring tone of voice, for the supporters of the Charity within tight timescales due to staff shortages.
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This newsletter is a tool to help fundraise for the Charity and to let supporters know the value of their gifts and how they are spent.
What I did
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Story generation
o Researched story topics.
o Liaised with the Charity team and contacted people involved in the story for their input and quotes.
o Attended the opening of the haematology day center to gain in-depth information about the centre and the impact of its opening to patients, staff and other supporters to assist in writing the article.
o Wrote story content.
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Image gathering
o Obtained images from those involved in the story, took photographs at the Centre’s opening and used some stock images
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Newsletter design
o Worked with the design agency to ensure consistent branding and a coherent layout ran throughout the newsletter, and that regular features were in expected positions for ease of finding.
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Proofreading and editing
o Together with the Fundraising Manager the newsletter was proofread and edited as required.
Results
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Impactful newsletter with stories that had newsy heads, standfirsts, pullquotes and boxouts.
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Stories were written in the Charity’s tone of voice for consistency and brand engagement.
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Newsletter produced seamlessly and on time.