Case study

Events management

Event calendar management of

regular, one-off large and online events

Challenge

Complete Fertility Centre (CFC) is a fertility treatment provider for patients on the South Coast of England.  

  • To develop and promote an event calendar that targeted different audiences and invited them to a personal experience of the clinic, its unique offer, and an opportunity to answer questions that may be the stumbling block to conversion.

  • To hold and advertise a one-off high-profile event that would boost awareness and patient bookings.

  • To organise cost-efficient and convenient online webinar events for the preference of some prospective patients. 

What I did

I organised a successful calendar of intimate events for prospective patients that were specifically targeted to identified geographic and relationship preference audiences. 

 

I arranged a ‘Fertility in the City’ high profile event at a prestigious local hotel to offer fertility advice to local target audiences.

I organised an interactive educational and convenient webinar.

I advertised these events using social media advertising and Google Ads, which were supported by organic posts and blog content. I wrote the press release to pique the interest of local journalists. 

Sign-ups were generated through event-specific landing pages linked to Salesforce to allow measurement of engagement and conversion.

Specific on-the-night offers were available to encourage bookings.

Automated email content was written to allow timely follow-up post-event.

Results

  • Successful attendance levels at all events.

  • Increased awareness of service-offering generated from the high-profile event. 

  • Great attendee feedback regarding the events.

  • Excellent conversions with attendees utilising on-the-night offers and enjoying personal approach. and advice.

  • Effective use of budget and good return on investment.

Let’s chat! We can talk about your marketing needs or scope out together the marketing or copywriting service your business needs to grow.

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Whether you have a specific question, want a second opinion, or would like to explore ideas, I’m happy to help you think your marketing through, achieve clarity, and give you some pointers to get your marketing and content plan together.

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