Wall of Ideas for Marketing Planning

Outsourced Marketing Manager

Expert, Flexible and Cost-effective Marketing support to actively grow your business

The benefits of hiring me as your Outsourced Marketing Manager

  • immediate and expert marketing support for your business or in-house team. I can get started right away to achieve your communications goals. 

  • full marketing skillset under one roof. No need to outsource parts of your marketing to different agencies and freelancers.

  • over 20 years’ commercial experience

  • a senior pair of hands who can hit the road running and expertly manage your marketing requirements, allowing you to get on with running your business.

  • expertise spanning across the full spectrum of marketing and communications, including strategic planning and marketing planning to utilise best-fitting marketing tactics.

  • a passionate team player who can seamlessly integrate into your business, just like a hired Marketing Manager but without recruitment time and costs.

  • a results-orientated can-do approach focussed on delivering the best return on investment.

  • specific marketing expertise to gap-fill if you don't have in-house resources or time, such as digital marketing support.

  • cost-effective, flexible and affordable

How will we work together?

As your Consultant Marketing Manager, we will discuss your businesses needs.

 

  • Hire me for one to four days a month, for a minimum of three months. There's no limit. One of my clients has been with me for nine years! 

  • I offer retainer packages based on the level of support needed to achieve your goals. Longer-term clients benefit from a discounted daily rate. I can also provide ad-hoc project management.

  • I blend on and off-site working for businesses in Berkshire, Buckinghamshire, Oxfordshire, and Hampshire, based on your company preferences and needs.

  • UK-wide companies further afield, we effectively and conveniently work together online.

 

Call for a free 15-minute chat to find out how I can support your businesses marketing and achieve more customers. 

What will I provide for you?

Once we start working together I will deliver: 

  • Weekly updates to keep you updated of how I am keeping your marketing on track.

  • Monthly catch up session to more elaborately feedback and plan for the following month’s activity.   

  • KPI report on marketing activity.

  • Access to a seasoned Marketer with over 20 years’ experience in advising and implementing marketing activity.

Services available 

We will initially discuss your company background and the level of marketing support you require. Work typically starts on understanding and developing your marketing plan and goals. 

 

All marketing activity is bespoke and tailored to your business needs. Services may include:

 

  • Marketing audit and strategy - understanding where your business is now, where it wants to be, and how it hopes to get there. 

  • Brand development – to develop a strong, well-differentiated brand aligned with your business strategy.

  • Marketing campaign planning and management - creating a marketing plan or campaign that’s right for you

  • KPI setting and reports – understanding your important performance measurements for your marketing activity and reporting on these.

  • Content strategy - planning, creating, distributing, and measuring content to achieve your marketing goals.

  • Copywriting, editing, and proofreading – on and offline cohesive copywriting written in your brand's tone of voice.

  • Direct marketing - copywriting, list creation, database management, email, or print.

  • Event management – planning, organisation, and running of your events.

  • PR and communication - writing media releases, case studies and newsletters, creating media lists, and event management.

  • Digital marketing - creating and developing your website, digital copywriting including SEO website content, news and blog writing, paid search advertising including PPC management, display advertising including social media advertising, email marketing, and analytics. 

  • Social media management - creating, scheduling, and engaging with content posted on your chosen social media platforms.

  • Marketing collateral production - creating the materials you need to promote your business to current and prospective customers.

  • Management of external suppliers - for design, web, and printing

My primary focus is digital marketing, content generation, stakeholder engagement, and event management.

Julia Paget

Clinic Director, Complete Fertility Ltd

Read Case Study

"Helen has been a Freelance Marketing Consultant at Complete Fertility Ltd for over ten years.

 

She has been a key member of the senior team at Complete Fertility Centre since the early days of opening a new clinic, through privatisation and expansion and during the opening of further satellite centres.

 

Helen delivers fantastic high-level work, on time, and beyond expectations. She is a very hard worker and responds immediately to any request.

 

Helen will develop yearly marketing strategies with associated budgets and deliver repeatedly excellent results on or below budget.

 

She has excellent communication skills and her writing won our clinic a “blog of the year” award.

 

She has an in-depth and up to date knowledge of all marketing processes, including the rapidly changing world of digital marketing and social media and can engage with staff, businesses, and patients exceptionally well.

 

In addition to patient and GP communications, Helen would organise all of our consumer events effortlessly without overspending.

 

Helen will keep you in the loop at all stages of a project or campaign and give you exactly what you were looking for, even if you had trouble articulating your needs!

 

Happy to give further information about Helen’s excellent capabilities if contacted."

Let’s chat! We can talk about your marketing needs or scope out together the marketing or copywriting service your business needs to grow.

You might be a company that:  

  • is a start-up and needs a website building and populating with inspiring SEO content

  • is considering a digital marketing channel and would like to discuss the benefits and pitfalls first

  • is unsure about which markets to target and the angle for your marketing

  • needs some blogs writing to improve your SEO but don't have the time or skill.  

 

Whether you have a specific question, want a second opinion, or would like to explore ideas, I’m happy to help you think your marketing through, achieve clarity, and give you some pointers to get your marketing and content plan together.

helskennard@hotmail.com

07747 028436

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